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Personalized mailings offer exciting capabilities
Highlights Open a dialog with customers Next step in targeting markets Develop/strengthen brand loyalty One of the chief advantages of using direct mail is the ability to target your message to a very...
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Direct Mail Compliments Social Media Marketing
Highlights Tool for branding Capability for customization The key is integration Marketers are always looking for the next new thing when it comes to finding ways of getting their message out. And for...
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New Stamps Released
Gary Cooper makes “Legends of Hollywood” series. The postal service issued 40 million stamps bearing the likeness of Gary Cooper on Sept. 10. The Cooper stamps are the next release in the Legends of...
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National Stamp Collecting Month
Highlights Franklin D. Roosevelt John Lennon Ronnie Wood Did you know that the USPS designates October as National Stamp Collecting Month? Every fall the postal service kicks off the month-long...
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Schoolmaster Makes the Grade for Postal Innovation
First Stamp Ask an American to name a person responsible for creating the modern postal service, and “Ben Franklin” is the answer you’re likely to get. But while Franklin, our first postmaster,...
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Direct Mail Part of Economic Recovery
Highlights Political parties spending more on mail Credit card issuers ramping up mail 1/3 of world’s mail is U.S. direct mail People have been predicting the demise of direct mail for the better part...
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Potter Proclaims Plummeting Postage Prices
Highlights 1960 rates 50-year throwback Google is rumored In an effort to stimulate mail volume, the Postal Service announced today that they will be cutting postage back to its 1960 rate of 4 cents...
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Hamm the Mailman
I am wondering how many who have seen the commercial for the U.S.P.S Priority Mail Flat Rate shipping box, featuring a tie in to the new Pixar Toy Story 3, know why Hamm the piggy bank was put in the...
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Postal Explorer — Mailer’s Tool Kit
DMM Advisory Pricing — keeping you informed about the prices and mailing standards of the United States Postal Service Postal Explorer — Mailer’s Tool Kit A few years ago, the Domestic Mail Manual...
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June DMM Update
DMM Advisory Today we updated our mailing standards to capture the following changes: Booklets: New Optional Design for Letter-Sized Booklets We revised 201.3.0 to modify language that refers to the...
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Pop culture and the postman
Perhaps it is a sign of how electronic communication has changed our culture, but I’ve noticed that there are no more mailmen on TV. It wasn’t so long ago when the postal service was such a part of...
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Postal workers don’t want to eat poop…cake…
Ever have a crappy day? Well, the Cape Coral post office in Florida recently did and in an effort to wipe away the gloom a U.S.P.S. manager there decided to celebrate it with a “poop cake.” Poop Cake...
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The Postal History of the United States. Part One: A Unified Service
It was one of the great characters in the story of America’s founding who created the United States Postal Service. Even before the new country’s independence was declared, Benjamin Franklin...
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2010 Holiday Shipping Dates for APOs/FPOs/DPOs
September 27, 2010 DMM Advisory Pricing — keeping you informed about the prices and mailing standards of the United States Postal Service 2010 Holiday Shipping Dates for APOs/FPOs/DPOs The holiday...
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The Postal History of the United States. Part Two: Westward Expansion
In the spring of 1860, three entrepreneurs started a short-lived messenger service whose legacy would live on beyond the next century. That service was the Pony Express. Pony Express’ rates were high,...
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Statement of Postmaster General on PRC Ruling
September 30, 2010 DMM Advisory Pricing — keeping you informed about the prices and mailing standards of the United States Postal Service Statement of Postmaster General on PRC Ruling, Fully Paying...
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The Postal History of the United States. Part Three: Reaching for the Skies.
Air Mail Postage The years between the late 19th Century and early 20th Century were an era of rapid technological advances, and communications were in on the revolution with the invention of the...
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Collectible Stamps: Jenny, Jenny who didn’t turn you?
People began collecting postage stamps almost immediately after the first example, the Penny Black, was issued in 1840. Today it is one of the world’s most widely enjoyed hobbies, and it is estimated...
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October is National Stamp Collecting Month.
Landing of Christopher Columbus Issue of 1893 The first postage stamps, introduced in Great Britain in 1840, revolutionized postal delivery. The United States Postal Service introduced its own stamps...
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